January is traditionally the month of new goals, plans and resolutions. But for many businesses, waiting until the start of the year to begin thinking about what needs to change and improve can mean starting too late.Increasingly, September is taking on that role of a fresh start.

For almost two decades, the goal was to reach the top of Google. The rules have changed, and most brands are still playing the old game.

When a website is slow, the first instinct is to look at what's right in front of us: heavy images, too much JavaScript, fonts that take a while to appear... but there's a part of the story that almost always gets left out — the part that happens on the server, even before the browser draws anything at all.

At the risk of stating the obvious, it seems clear that we live in an era where everything competes for attention. It has become increasingly challenging to distinguish what truly deserves to be heard in a universe where everyone appears to have a platform and a megaphone.

There is only one way to close the year on the Softway blog: by writing about what has truly transformed the way we create, think, and deliver value every day. The topic that has had the greatest impact on our work shaped our internal discussions, influenced proposals, and redefined expectations - both ours and those of our clients.

Developing a good website begins long before writing the first line of code or choosing the ideal design. The first step is the briefing - the moment when all the essential information about the project is gathered.

Holidays are a great opportunity to rediscover the balance between the digital and real worlds. In an increasingly interconnected landscape, it's interesting to see how digital habits shape the holiday experience. This article explores these habits and reflects on our own digital break: our blog is going on holiday!

Today, we shine a spotlight on someone who usually prefers to stay behind the scenes. In this week’s edition of The Interview Diaries, it’s time to get to know our CTO and founder, Nuno Portela, a little better. Calm, discreet, and naturally gifted at solving any kind of problem, be it code, office logistics, or gardening, Nuno is the kind of person who can build software from scratch and also create 3D renders of the new office layout. 

When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?