March is a time to celebrate International Women’s Day, reflecting on progress and the ongoing challenges women face in the workplace.

The Web is a vast universe full of information, entertainment and services that we use on a daily basis. But have you ever stopped to think about how websites came to be or some curious facts about them?

User behaviour, and therefore consumer behaviour, is the law and dictates the rules. The increase in the use of mobile devices to surf the Internet has boosted the mobile first strategy in the Communications Departments of all companies, across the board. But is this really the case in all business sectors? Will it always be mobile devices, Kings?

After a few failed attempts and mismatched plans, typical of the hectic schedule December imposes on us all, I finally managed to watch a film my friend had been recommending for ages.

If there's one thing the evolution of design has taught us, it's that the only constant is change. Every year, new challenges, technologies and perspectives redefine what it means to create effective interfaces and memorable experiences.

2025 is here and we're already missing everything we experienced in 2024. From cooking workshops to paddle tennis matches and some socialising, teamwork is always present among everyone at Softway.

Trust is the foundation that supports countless decisions we make on a daily basis, often automatically and unconsciously. Every action, choice and relationship we cultivate is intrinsically linked to the decision to trust - be it a process, an idea or a person.

In the digital age, a website is much more than just an online shop window. It is the calling card of any business, the gateway to new customers and a platform for establishing a solid relationship with the target audience. Keeping a website up to date goes far beyond aesthetics or modern features; it's about security, usability and, consequently, long-term success.

Back in our Interview Diaries, today we're presenting a strategic piece of Softway: our CEO. Maria is the embodiment of a leader who is committed to efficiency and to orchestrating the multiple personalities of her team so that the ‘composition’ represents harmony.