In a world saturated with notifications, social media, and intrusive advertising, email marketing remains one of the most effective channels for communicating with the right audience. Far from being outdated, it continues to generate concrete results. But how can we prove this relevance? And, more importantly, how do we turn these numbers into strategy? Let’s get to it!

In a digital world where the user's attention is increasingly fought over, small details can make all the difference. Micro-interactions and small animations are essential elements for creating a more agile, engaging and intuitive experience on websites.

User behaviour, and therefore consumer behaviour, is the law and dictates the rules. The increase in the use of mobile devices to surf the Internet has boosted the mobile first strategy in the Communications Departments of all companies, across the board. But is this really the case in all business sectors? Will it always be mobile devices, Kings?

After a few failed attempts and mismatched plans, typical of the hectic schedule December imposes on us all, I finally managed to watch a film my friend had been recommending for ages.

If there's one thing the evolution of design has taught us, it's that the only constant is change. Every year, new challenges, technologies and perspectives redefine what it means to create effective interfaces and memorable experiences.

2025 is here and we're already missing everything we experienced in 2024. From cooking workshops to paddle tennis matches and some socialising, teamwork is always present among everyone at Softway.

Back in our Interview Diaries, today we're presenting a strategic piece of Softway: our CEO. Maria is the embodiment of a leader who is committed to efficiency and to orchestrating the multiple personalities of her team so that the ‘composition’ represents harmony.

Recently, we came across an interview with architect Álvaro Siza Vieira in Expresso. Among the many intriguing topics he covered, he spoke about the concept of the blank sheet of paper and the anxiety that comes with beginning a new project. Siza Vieira takes a notably practical approach to this moment, which can be loosely translated by:

Effective time management is essential for personal and professional success, as it increases productivity, reduces stress, and improves the balance between personal and professional life.