Artificial intelligence is rapidly transforming the way we create and consume content. AI-generated content tools, like ChatGPT and DALL-E, can produce various types of content, from articles and blog posts to images and videos.

This September, I celebrate one year as a project manager in the Softway team. Doing a little retrospective exercise, my first days on this new adventure stand out.

If you're concerned about the performance of your website, you've probably heard about WebP, an image format that is gaining more and more prominence on the web. But what is WebP, why was it created, and how can it improve your site's performance? 

The client always comes first! Valuing the client means, above all, knowing how to listen, understanding their needs and designing a solution that meets their objectives.

With the famous Wimbledon week approaching, it seemed appropriate to bring together two unlikely worlds that, at first glance, seem so different. We wanted to show that they actually have more in common than we think.

As a project manager at a web design and development company, I am surrounded by a group of people with extraordinary artistic talents, whose mission is to create and produce beauty daily. These people, to whom we affectionately call "our creatives," are integral to our company's identity.

In an increasingly digital world, user experience (UX) design has transcended mere functionality to tap into the emotional realms of users.

As the digital world continues to evolve at a rapid pace, keeping abreast of the latest web development trends is crucial for developers, companies and technology enthusiasts in order to meet the market's ever-increasing demands in terms of digital strategy with websites and applications with improved performance, security, accessibility and conversion.

Clear and constructive feedback is essential to the success of any web design project. As a client, your input shapes the direction and outcome of your website and effective communication with the team or web designer ensures that your vision is translated into an engaging and functional digital experience, as well as achieving the results you want.