As a project manager at a web design and development company, I am surrounded by a group of people with extraordinary artistic talents, whose mission is to create and produce beauty daily. These people, to whom we affectionately call "our creatives," are integral to our company's identity.

In an increasingly digital world, user experience (UX) design has transcended mere functionality to tap into the emotional realms of users.

When we start developing a new website, expectations are naturally ambitious. On both sides: the client, and ours, as a web design and development team. There is nothing more motivating and challenging than redesigning the old website into a more modern and up-to-date one.

This time, we decided to try something different. Amidst drinks, a stunning dinner worthy of a constellation of Michelin stars, and a breathtaking view over the River Tagus, our Madalena, although initially reluctant, agreed to let us interview her for the Softway blog.

As the digital world continues to evolve at a rapid pace, keeping abreast of the latest web development trends is crucial for developers, companies and technology enthusiasts in order to meet the market's ever-increasing demands in terms of digital strategy with websites and applications with improved performance, security, accessibility and conversion.

Tomorrow is the day to celebrate Labor Day and we also take the opportunity to celebrate the day of laughter because in reality we cannot dissociate the two.

We're back with another edition of our Interview Diaries. This time, we introduce João Amador (translates to «Amateur»), but don't let his name fool you; if there's one thing he's not lacking, it's experience in the web world.

Clear and constructive feedback is essential to the success of any web design project. As a client, your input shapes the direction and outcome of your website and effective communication with the team or web designer ensures that your vision is translated into an engaging and functional digital experience, as well as achieving the results you want.

In the week leading up to Easter, I had the privilege of attending a performance of Bach's masterpiece, the "St. John Passion," by the Gulbenkian Orchestra and Choir. As I immersed myself in this three-hour masterpiece, my mind began to wander. Observing how the conductor led the orchestra and choir, an apparently absurd comparison began to form: "Is it possible to find similarities between conducting a symphony and developing websites?"