Filtrado por Customer service UI / UX Leadership

Softway strengthens its position as PME Líder 2025: growing with consistency and a future vision

We have once again been distinguished with the PME Líder status, this time related to 2025 - a renewal that leaves us particularly satisfied and holds special significance: more than just a one-time recognition, it is the validation of a solid and sustained journey.

Maria Cabral de Sousa
Apr 7 2026 • 2 min reading

Perfect Briefing: The Questions You Should Always Ask

Developing a good website begins long before writing the first line of code or choosing the ideal design. The first step is the briefing - the moment when all the essential information about the project is gathered.

Rita Russo
Nov 11 2025 • 3 min reading

Success is Collective: Softway Recognised as a Leading SME 2024

It is with great pride that we announce that Softway has been awarded the status of Leading SME 2024 by Millennium bcp.

Maria Cabral de Sousa
Nov 3 2025 • 1 min reading

Moving Forward: Softway at the Nordic Business Forum 2025

Some events are more than a lineup of talks. They are experiences that shake us, leaving us with fewer certainties and better questions.

Maria Reis da Cunha
Sep 30 2025 • 5 min reading

The Pursuit of Simplicity and Cognitive Load Reduction in UX Design

User experience is shaped by how each visual element, interaction, and design decision influences the perception and understanding of the interface. Graphical user interfaces are not limited to executing tasks and/or operational functions; they serve as a medium for users to explore, process, and assimilate information through cognitive and emotional processes (Van Gorp & Adams, 2012).

Maria Callapez
Sep 16 2025 • 5 min reading

Templates vs. Custom Development: Which is the best option for your website?

That is the (big) question! In an increasingly digital world, having a website is no longer an option, but a necessity.

Tânia Frade
Sep 2 2025 • 4 min reading

Skeuomorphism: between reality and the digital

Skeuomorphism. The word sounds like something you'd hear in a dermatology textbook, or maybe a dark spell from a Defence Against the Dark Arts class at Hogwarts. But it’s actually a technical term tied to a deeply human instinct: the desire, or impulse to make the digital feel physical, real, almost touchable.

Maria Reis da Cunha
Jun 26 2025 • 4 min reading

Video: the format that continues to lead

In today's digital landscape, there is one format that continues to stand out and lead the way: video. From top bars with concept videos, product demonstrations to institutional videos, websites (and beyond) are increasingly centred on the video format.

Rita Russo
May 6 2025 • 3 min reading

World Graphic Design Day

World Design Day is celebrated on 27th April and aims to highlight the role of design in contemporary society, underlining its cultural, economic, and social impact.

Maria Callapez
Apr 29 2025 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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