Filtrado por web design Customer service

Video: the format that continues to lead

In today's digital landscape, there is one format that continues to stand out and lead the way: video. From top bars with concept videos, product demonstrations to institutional videos, websites (and beyond) are increasingly centred on the video format.

Rita Russo
May 6 2025 • 3 min reading

World Graphic Design Day

World Design Day is celebrated on 27th April and aims to highlight the role of design in contemporary society, underlining its cultural, economic, and social impact.

Maria Callapez
Apr 29 2025 • 2 min reading

What is the line between graphic design and front-end programming?

For those of you who have been following us for a long time, whether on the blog, on the web or in real life, Vasco is already a familiar face. He's our Creative Director who also works as a front-end developer, and who, if nothing else, would be a fisherman! Due to the dichotomy and, at the same time, complementarity of the two areas in which he works - design and front-end programming - we share in this article the line that separates (or unites) them.

Tânia Frade
Apr 22 2025 • 2 min reading

Micro-interactions and Animations: The power of details in UX

In a digital world where the user's attention is increasingly fought over, small details can make all the difference. Micro-interactions and small animations are essential elements for creating a more agile, engaging and intuitive experience on websites.

Pedro Completo
Mar 25 2025 • 2 min reading

10 facts and curiosities about websites

The Web is a vast universe full of information, entertainment and services that we use on a daily basis. But have you ever stopped to think about how websites came to be or some curious facts about them?

Rita Russo
Mar 5 2025 • 3 min reading

Does it always make sense to think mobile first?

User behaviour, and therefore consumer behaviour, is the law and dictates the rules. The increase in the use of mobile devices to surf the Internet has boosted the mobile first strategy in the Communications Departments of all companies, across the board. But is this really the case in all business sectors? Will it always be mobile devices, Kings?

Tânia Frade
Feb 18 2025 • 2 min reading

The Art of Simplicity: Lessons from Perfect Days and Modern Design

After a few failed attempts and mismatched plans, typical of the hectic schedule December imposes on us all, I finally managed to watch a film my friend had been recommending for ages.

Marta Guimarães Ferreira
Jan 28 2025 • 3 min reading

UI/UX Trends for 2025: From Minimalism to Inclusive Experience

If there's one thing the evolution of design has taught us, it's that the only constant is change. Every year, new challenges, technologies and perspectives redefine what it means to create effective interfaces and memorable experiences.

Pedro Completo
Jan 21 2025 • 3 min reading

Building Bridges - A Path of Closeness and Trust

Trust is the foundation that supports countless decisions we make on a daily basis, often automatically and unconsciously. Every action, choice and relationship we cultivate is intrinsically linked to the decision to trust - be it a process, an idea or a person.

Maria Reis da Cunha
Nov 26 2024 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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