In the world of design and usability, few names are as influential as Don Norman, a true pioneer in the field of user-centered design with a distinguished career dedicated to improving usability and the user experience in complex systems. As a former vice president of Apple and professor emeritus at the University of California, he is widely recognized for his significant contributions to design.

In the fast-paced world of the internet, where users' attention is increasingly precious, website speed and performance has gained a crucial role in the success of your digital positioning. The loading speed and performance of a page, known as Page Speed, directly affects user experience and search engine rankings.

In today's fast-paced digital world, web projects are becoming increasingly complex and demanding. From user friendly interface design to constantly evolving content management, the success of a project depends on more than just state-of-the-art tools like the new AI technologies that have emerged. It is imperative to have a solid strategy and structure that can withstand sudden changes and adapt to the dynamic nature of the web.

Artificial Intelligence is a very current topic these days - and one that has also been covered in some articles on our blog - and, not only is it widely used for content creation (texts, for example), but now it is also widely used to generate images or photographs.

“Creative people do a lot of trial and error and rarely know where they are going exactly until they get there.” - Scott Barry Kaufman

The phrase "The essential is invisible to the eye" was taken from the book The Little Prince, a classic of literature written by Antoine de Saint-Exupéry.

No matter the communication channel, this interrogative adverb must always be present. The innate curiosity of human beings is fundamental in the evolution of the business world. And now, you may ask yourself: “Why read this article?”, ‘so that you no longer refuse the whys in your life’.

Nowadays, it is very important to understand how the users of your website navigate through it and how you can improve their experience. To do this, it is necessary to define a strategy that maximises the user experience.

In 1990 Jakob Nielsen and Rolf Molich defined 10 usability heuristics for interaction design. They are called heuristics in the sense that they are general rules rather than specific guidelines. These rules should potentially be identified in all situations where there is a user interaction with an object or platform. In this article we will explore how they are found on websites and how they improve interaction.