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The client is always the priority: understanding their needs is fundamental

The client always comes first! Valuing the client means, above all, knowing how to listen, understanding their needs and designing a solution that meets their objectives.

Madalena Moreira Rato
Jul 23 2024 • 3 min reading

Tennis and Web Design/Web Development: A parallel journey

With the famous Wimbledon week approaching, it seemed appropriate to bring together two unlikely worlds that, at first glance, seem so different. We wanted to show that they actually have more in common than we think.

Rita Russo
Jul 9 2024 • 3 min reading

Between Creativity and Excel: Does Project Management Require Creativity, or is it reserved for Web Designers?

As a project manager at a web design and development company, I am surrounded by a group of people with extraordinary artistic talents, whose mission is to create and produce beauty daily. These people, to whom we affectionately call "our creatives," are integral to our company's identity.

Maria Reis da Cunha
Jun 18 2024 • 3 min reading

Emotion-driven design: Creating emotional connections with users

In an increasingly digital world, user experience (UX) design has transcended mere functionality to tap into the emotional realms of users.

Pedro Completo
Jun 11 2024 • 4 min reading

Balancing Client Expectations with Project Management tools

When we start developing a new website, expectations are naturally ambitious. On both sides: the client, and ours, as a web design and development team. There is nothing more motivating and challenging than redesigning the old website into a more modern and up-to-date one.

Tânia Frade
Jun 4 2024 • 3 min reading

Riding the new wave: Web development trends in 2024

As the digital world continues to evolve at a rapid pace, keeping abreast of the latest web development trends is crucial for developers, companies and technology enthusiasts in order to meet the market's ever-increasing demands in terms of digital strategy with websites and applications with improved performance, security, accessibility and conversion.

João Amador
May 14 2024 • 2 min reading

The importance of good feedback: how can I give feedback to a web designer?

Clear and constructive feedback is essential to the success of any web design project. As a client, your input shapes the direction and outcome of your website and effective communication with the team or web designer ensures that your vision is translated into an engaging and functional digital experience, as well as achieving the results you want.

Rita Russo
Apr 16 2024 • 2 min reading

Conducting the Digital Symphony: How to conduct the orchestra of website development

In the week leading up to Easter, I had the privilege of attending a performance of Bach's masterpiece, the "St. John Passion," by the Gulbenkian Orchestra and Choir. As I immersed myself in this three-hour masterpiece, my mind began to wander. Observing how the conductor led the orchestra and choir, an apparently absurd comparison began to form: "Is it possible to find similarities between conducting a symphony and developing websites?"

Maria Reis da Cunha
Apr 9 2024 • 3 min reading

Softway Book Club: “Don’t make me think” by Steve Krug

It’s the year 2000. Mobile phones still have antennas, self-respecting people all carry around a Discman, Microsoft has just launched Windows 2000, Bill Clinton is president of the United States, and Moby has captured the zeitgeist of the new millennium with Natural Blues, which plays incessantly on the radio. Meanwhile, Lewis Carroll's Alice in Wonderland has just metamorphosed into the cult film The Matrix, and Steve Krug, our author, has just published the first edition of his book "Don't Make Me Think”.

Marta Guimarães Ferreira
Apr 2 2024 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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