When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?

“Content is king.” We’ve heard it so often it almost feels cliché. But in 2025, with AI-generated articles flooding the internet, SEO strategies obsessively chasing keywords, and countless blogs regurgitating the same tips, trends, and “10-step guides,” the question arises: if content is king, why does it all sound the same?

In today's digital landscape, there is one format that continues to stand out and lead the way: video. From top bars with concept videos, product demonstrations to institutional videos, websites (and beyond) are increasingly centred on the video format.

World Design Day is celebrated on 27th April and aims to highlight the role of design in contemporary society, underlining its cultural, economic, and social impact.

For those of you who have been following us for a long time, whether on the blog, on the web or in real life, Vasco is already a familiar face. He's our Creative Director who also works as a front-end developer, and who, if nothing else, would be a fisherman! Due to the dichotomy and, at the same time, complementarity of the two areas in which he works - design and front-end programming - we share in this article the line that separates (or unites) them.

In a world saturated with notifications, social media, and intrusive advertising, email marketing remains one of the most effective channels for communicating with the right audience. Far from being outdated, it continues to generate concrete results. But how can we prove this relevance? And, more importantly, how do we turn these numbers into strategy? Let’s get to it!

In a digital world where the user's attention is increasingly fought over, small details can make all the difference. Micro-interactions and small animations are essential elements for creating a more agile, engaging and intuitive experience on websites.

The Web is a vast universe full of information, entertainment and services that we use on a daily basis. But have you ever stopped to think about how websites came to be or some curious facts about them?

User behaviour, and therefore consumer behaviour, is the law and dictates the rules. The increase in the use of mobile devices to surf the Internet has boosted the mobile first strategy in the Communications Departments of all companies, across the board. But is this really the case in all business sectors? Will it always be mobile devices, Kings?