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Softway Summer Event 2025

It wasn’t exactly your typical summer postcard setting. The sky was heavy, a light drizzle threatened to ruin our plans, and the Tagus didn’t exactly look like it was on holiday. But some things not even bad weather can stop — and one of them is the Softway team’s determination to have fun together.

Maria Cabral de Sousa
Jul 15 2025 • 1 min reading

The Interview Diaries: 10 questions with Cristina

In this week's Interview Diaries I introduce you to our Finance expert. With a degree in Accounting and a career in Finance, our tapioca specialist dreamed as a teenager of working at McDonald's, but as fate would have it, she came to Softway.

Tânia Frade
Jun 3 2025 • 4 min reading

Myths and Facts: Technical SEO vs Content SEO – Which Is More Important?

When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?

Afonso Luís
May 27 2025 • 3 min reading

In a world where content Is king, why Is everyone writing about the same things?

“Content is king.” We’ve heard it so often it almost feels cliché. But in 2025, with AI-generated articles flooding the internet, SEO strategies obsessively chasing keywords, and countless blogs regurgitating the same tips, trends, and “10-step guides,” the question arises: if content is king, why does it all sound the same?

Maria Cabral de Sousa
May 20 2025 • 2 min reading

The Interview Diaries: 12 Questions with Maria Callapez

Back to the Interview Diaries, I present to you Maria Callapez. Throughout 2025, the talented DJ joins Softway. From mixing tables to graphic design for websites, she joins the team not to play music, but to dedicate herself to the art of creating graphic mockups and web moods for websites and landing pages.

Rafaela Nogueira
May 13 2025 • 2 min reading

The Relevance of Email Marketing: still (and always) at the forefront

In a world saturated with notifications, social media, and intrusive advertising, email marketing remains one of the most effective channels for communicating with the right audience. Far from being outdated, it continues to generate concrete results. But how can we prove this relevance? And, more importantly, how do we turn these numbers into strategy? Let’s get to it!

Rafaela Nogueira
Apr 8 2025 • 3 min reading

Wrap-up Softway Team Events 2024

2025 is here and we're already missing everything we experienced in 2024. From cooking workshops to paddle tennis matches and some socialising, teamwork is always present among everyone at Softway.

Rita Russo
Jan 14 2025 • 2 min reading

The Interview Diaries: 12 Questions with Maria Sousa

Back in our Interview Diaries, today we're presenting a strategic piece of Softway: our CEO. Maria is the embodiment of a leader who is committed to efficiency and to orchestrating the multiple personalities of her team so that the ‘composition’ represents harmony.

Rafaela Nogueira
Nov 5 2024 • 6 min reading

The Fundamentals of Time Management

Effective time management is essential for personal and professional success, as it increases productivity, reduces stress, and improves the balance between personal and professional life.

Madalena Moreira Rato
Oct 22 2024 • 2 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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