Filtrado por Tech content SEO

Digitally on holiday: between rest and constant connection

Holidays are a great opportunity to rediscover the balance between the digital and real worlds. In an increasingly interconnected landscape, it's interesting to see how digital habits shape the holiday experience. This article explores these habits and reflects on our own digital break: our blog is going on holiday!

Rita Russo
Jul 29 2025 • 3 min reading

The Interview Diaries: 10 questions with Nuno

Today, we shine a spotlight on someone who usually prefers to stay behind the scenes. In this week’s edition of The Interview Diaries, it’s time to get to know our CTO and founder, Nuno Portela, a little better. Calm, discreet, and naturally gifted at solving any kind of problem, be it code, office logistics, or gardening, Nuno is the kind of person who can build software from scratch and also create 3D renders of the new office layout. 

Maria Reis da Cunha
Jul 23 2025 • 8 min reading

Linus Torvalds: The Visionary Behind Linux and the Web Revolution

In the world of computing, few names are as influential, yet less well known, as Linus Torvalds.

Afonso Luís
Jul 8 2025 • 3 min reading

Myths and Facts: Technical SEO vs Content SEO – Which Is More Important?

When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?

Afonso Luís
May 27 2025 • 3 min reading

In a world where content Is king, why Is everyone writing about the same things?

“Content is king.” We’ve heard it so often it almost feels cliché. But in 2025, with AI-generated articles flooding the internet, SEO strategies obsessively chasing keywords, and countless blogs regurgitating the same tips, trends, and “10-step guides,” the question arises: if content is king, why does it all sound the same?

Maria Cabral de Sousa
May 20 2025 • 2 min reading

The Movie “The Social Network”, 15 Years Later

In 2010, a revolutionary film premiered in theaters, telling the story of the creation of Facebook. "The Social Network," directed by David Fincher, was not just another biographical drama—it was a prophetic portrayal of what social networks would become in our society.

João Amador
Apr 15 2025 • 2 min reading

The Relevance of Email Marketing: still (and always) at the forefront

In a world saturated with notifications, social media, and intrusive advertising, email marketing remains one of the most effective channels for communicating with the right audience. Far from being outdated, it continues to generate concrete results. But how can we prove this relevance? And, more importantly, how do we turn these numbers into strategy? Let’s get to it!

Rafaela Nogueira
Apr 8 2025 • 3 min reading

Adapting Websites for Voice Search: SEO Strategies Incorporating Natural Language Processing and Optimisation for Smart Assistants

The increasing prevalence of voice-activated search has significantly altered the landscape of digital interaction. With the widespread adoption of intelligent assistants such as Alexa, Siri, and Google Assistant, users increasingly expect to engage with online content through conversational queries, posing complete questions and anticipating immediate, precise responses.

Afonso Luís
Apr 1 2025 • 3 min reading

10 facts and curiosities about websites

The Web is a vast universe full of information, entertainment and services that we use on a daily basis. But have you ever stopped to think about how websites came to be or some curious facts about them?

Rita Russo
Mar 5 2025 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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