Developing a good website begins long before writing the first line of code or choosing the ideal design. The first step is the briefing - the moment when all the essential information about the project is gathered.

User experience is shaped by how each visual element, interaction, and design decision influences the perception and understanding of the interface. Graphical user interfaces are not limited to executing tasks and/or operational functions; they serve as a medium for users to explore, process, and assimilate information through cognitive and emotional processes (Van Gorp & Adams, 2012).

That is the (big) question! In an increasingly digital world, having a website is no longer an option, but a necessity.

Skeuomorphism. The word sounds like something you'd hear in a dermatology textbook, or maybe a dark spell from a Defence Against the Dark Arts class at Hogwarts. But it’s actually a technical term tied to a deeply human instinct: the desire, or impulse to make the digital feel physical, real, almost touchable.

When it comes to search engine optimisation (SEO), one question often sparks debate: what matters more – Technical SEO or Content SEO?

“Content is king.” We’ve heard it so often it almost feels cliché. But in 2025, with AI-generated articles flooding the internet, SEO strategies obsessively chasing keywords, and countless blogs regurgitating the same tips, trends, and “10-step guides,” the question arises: if content is king, why does it all sound the same?

In today's digital landscape, there is one format that continues to stand out and lead the way: video. From top bars with concept videos, product demonstrations to institutional videos, websites (and beyond) are increasingly centred on the video format.

World Design Day is celebrated on 27th April and aims to highlight the role of design in contemporary society, underlining its cultural, economic, and social impact.

For those of you who have been following us for a long time, whether on the blog, on the web or in real life, Vasco is already a familiar face. He's our Creative Director who also works as a front-end developer, and who, if nothing else, would be a fisherman! Due to the dichotomy and, at the same time, complementarity of the two areas in which he works - design and front-end programming - we share in this article the line that separates (or unites) them.