Developing a good website begins long before writing the first line of code or choosing the ideal design. The first step is the briefing - the moment when all the essential information about the project is gathered.

Trust is the foundation that supports countless decisions we make on a daily basis, often automatically and unconsciously. Every action, choice and relationship we cultivate is intrinsically linked to the decision to trust - be it a process, an idea or a person.

Effective time management is essential for personal and professional success, as it increases productivity, reduces stress, and improves the balance between personal and professional life.

This September, I celebrate one year as a project manager in the Softway team. Doing a little retrospective exercise, my first days on this new adventure stand out.

The client always comes first! Valuing the client means, above all, knowing how to listen, understanding their needs and designing a solution that meets their objectives.

As a project manager at a web design and development company, I am surrounded by a group of people with extraordinary artistic talents, whose mission is to create and produce beauty daily. These people, to whom we affectionately call "our creatives," are integral to our company's identity.

When we start developing a new website, expectations are naturally ambitious. On both sides: the client, and ours, as a web design and development team. There is nothing more motivating and challenging than redesigning the old website into a more modern and up-to-date one.

In the ever-evolving digital world, building a consistent brand presence on various platforms is crucial to the success of any company. In Portugal, online competition has gained significant strength, therefore it’s imperative that brands understand the importance of a well-developed digital strategy.

"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".