Filtrado por CMS Content Manage System Customer service UI / UX

Shaping the future: The influence of women in graphic design and technology

Last week we celebrated International Women's Day and we want to take this opportunity to highlight two exceptional women who, through their ingenuity and vision, have made a decisive contribution to shaping the landscape of graphic design and technology.

Rita Russo
Mar 12 2024 • 2 min reading

Web Design Trends in 2024

In a constantly evolving digital world, website design trends are always changing, and if in some ways they are ephemeral, they also become permanent foundations. In this dynamic scenario, trends are not just whims, but valuable clues that reveal the trajectory for the future. When exploring web design trends for 2024, it is crucial to look for how form and function intertwine and which trends are most likely to last.

Pedro Completo
Feb 13 2024 • 3 min reading

Some web design and usability trends for 2024

As we welcome the year 2024, it is inevitable to acknowledge the power of the digital realm and the speed of its evolution. The constant change demands that businesses stay vigilant and updated in terms of digital assets, particularly their websites.

Maria Reis da Cunha
Jan 3 2024 • 3 min reading

3 steps to a magnificent website

In the ever-evolving digital world, building a consistent brand presence on various platforms is crucial to the success of any company. In Portugal, online competition has gained significant strength, therefore it’s imperative that brands understand the importance of a well-developed digital strategy.

Rafaela Nogueira
Nov 28 2023 • 4 min reading

Softway Book Club: “The Inmates are Running the Asylum”, by Alan Cooper. Reflections on user-centered design with Softway’s founder, Nuno Portela.

Alan Cooper stands as a rare amalgamation, akin to mythical beings like the minotaur or sphinx—part programmer, or 'homo logicus' as coined by Cooper himself, and part designer. He uniquely bridges two typically opposing realities, serving as a technological prophet facilitating communication between the divine, elusive world of programmers and the realm of ordinary mortals.

Marta Guimarães Ferreira
Nov 21 2023 • 10 min reading

The 4 biggest nightmares for any user surfing the web. Dare to read on?

In honour of Halloween, we've decided to share some of the nightmares that users can experience when surfing the web.

João Amador
Oct 31 2023 • 2 min reading

Marc Augé's concept of Non-Place and how it applies to websites

The concept of "non-place" originated with Marc Augé, a French ethnologist and anthropologist, in his book "Non-Places: Introduction to an Anthropology of Supermodernity". It's a concept that can be adapted to user behaviour on a website.

Rita Russo
Oct 24 2023 • 2 min reading

In Focus: Exploring the ideal harmony - Frank Gehry's approach to client engagement in project creation

"When you're working with a client, you're working with people. They have feelings, they have needs, that change from day to day".

 

Madalena Moreira Rato
Oct 17 2023 • 5 min reading

Don Norman's three levels of emotional design and their applicability in web design

In the world of design and usability, few names are as influential as Don Norman, a true pioneer in the field of user-centered design with a distinguished career dedicated to improving usability and the user experience in complex systems. As a former vice president of Apple and professor emeritus at the University of California, he is widely recognized for his significant contributions to design.

Pedro Completo
Sep 19 2023 • 3 min reading

Blog Softway

Our knowledge. Our passion.

We love the web! We publish on this blog what we know, what drives us ... our passion. Follow us on linkedin where we will share the posts we feature here.

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