Clear and constructive feedback is essential to the success of any web design project. As a client, your input shapes the direction and outcome of your website and effective communication with the team or web designer ensures that your vision is translated into an engaging and functional digital experience, as well as achieving the results you want.

It’s the year 2000. Mobile phones still have antennas, self-respecting people all carry around a Discman, Microsoft has just launched Windows 2000, Bill Clinton is president of the United States, and Moby has captured the zeitgeist of the new millennium with Natural Blues, which plays incessantly on the radio. Meanwhile, Lewis Carroll's Alice in Wonderland has just metamorphosed into the cult film The Matrix, and Steve Krug, our author, has just published the first edition of his book "Don't Make Me Think”.

The Interview Diaries is back to introduce our team, and today we bring you Pedro.

Last week we celebrated International Women's Day and we want to take this opportunity to highlight two exceptional women who, through their ingenuity and vision, have made a decisive contribution to shaping the landscape of graphic design and technology.

Last week we had our annual event: wrap-up 2023 and sharing vision for 2024. It's always good when we come together to analyze the path we've taken so far and align the future.

In a constantly evolving digital world, website design trends are always changing, and if in some ways they are ephemeral, they also become permanent foundations. In this dynamic scenario, trends are not just whims, but valuable clues that reveal the trajectory for the future. When exploring web design trends for 2024, it is crucial to look for how form and function intertwine and which trends are most likely to last.

We like to showcase another side of our team and demonstrate how each person's personality contributes to the fun dynamics we have every day. So today, we return to our The Interview Diaries, this time featuring Vasco.

That online presence is a relevant factor for the success of any brand is indisputable. The question that sparks heated discussions in strategy, communication, and marketing teams is: "Where to invest more: in the website or in social media?"

Each approach has its advantages and disadvantages, and understanding the peculiarities of different channels is essential to balance investment with an effective digital strategy.

Welcome to the behind-the-scenes of Softway! Softway is made up of people, and therefore, we thought it fitting to introduce you to another side of our team.