Search Engine Optimization

Google Consulting

We have a partnership with Google so as to be able to provide our clients with all the services made available by this powerful search engine.

The sites developed by Softway are made with a profound knowledge of the need to be Google Friendly and SEO - Searched Engine Optimized, based on the known "optimization rules" at the time of development and a compromise with graphic design that serves our Clients and, in turn, pleases their Clients.

For our clients we provide services of:

• Monitorisation and analysis via Google analytics - powerful tool to analyse the hits to a particular site (public or reserved). It allows one to see how many hits, visited pages, visitors locations, which pages were most visited, measure the achievement of pre-defined goals (form submission, conclude a purchase, make a reservation,...), what the bounce rates (entry and immediate exit) are (...). It is worth seeing, using and exploring this analysis as it is one of the major advantages of the Internet: the analysis of the return on investment of a web presence. Its all accounted for!
• Google Adwords campaign management - the necessary accompaniment and consultancy, including services of managing the available cost limit, updating and renewing the key words in a frequent manner, analysis of the conversion reports, directing key words to specific pages of the site, and so forth.