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Partners

Strategic Partnerships

Ordem dos Advogados
Ordem dos Advogados – Portuguese Bar Association
Softway has worked in partnership with the Portuguese Bar Association since 2005, which means we have a deep understanding of the legal sector in terms of national and international web positioning and communication. We have a formal agreement with the Portuguese Bar Association that outlines the Benefits for Members of this association who wish to employ our company for website development or any other web service that Softway offers. See National Law Association Protocol- Softway (PDF)
Google
Google – We have a partnership with Google that allows us to provide our clients with all of the services that are made available by this powerful search engine, namely: the monitoring and analysis of a client's site via Google Analytics, campaign management of Google Adwords, and support and consultations as needed, including services related to the management of maximum cost ceiling, frequent password updates and renewals, analysis of conversion reports, directing key words to specific site pages, and more. 

Communication Partnerships

APP Produção *
APP Produção * – APP (Portuguese Production Association) specializes in production management which includes a wide variety of services. As leaders in the national market of integrated production services such as audiovisual productions, graphics, stands, and events, APP belongs to a group of companies controlled by the multinational WPP, the biggest worldwide communication group of marketing and advertising companies that operates in several countries. Through this partnership, Softway seeks to make the process of obtaining graphic production services a lot smoother for its clients.
BMS Comunicação e Design *
BMS Comunicação e Design * – BMS (BMS Communication and Design) is an integrated communication and design firm that specializes in developing projects related to corporate social responsibility. Conscious of the importance of projects of this nature, through this partnership Softway aims to facilitate obtaining "non-web" services that complement its own and that may required by its clients, particularly in the following areas: conception and creation of communication and printed materials (brochures, posters, flyers, corporate branding...).
One Way Group *
One Way Group * – One Way Group operates in the Alternative Advertising Market | New Media, 3D Design, production, events, and audiovisual productions. Constantly looking at new international market trends and taking into consideration the specificities of advertising in the national panorama, OWG assures new means/forms of communication, thus creating added value for the client. Softway's objective with this partnership is the ability to provide "non web" services but that complement those Softway provides and that its client's may require in the following areas: Media (Interactive & Multimedia Solutions, Digital Aerial Advertising, Large format Outdoor Projections, Events | Audiovisual productions, Design (3D, Stands, Graphic, Interior, Industrial), Video Production (Image Production, Editing, Internal Channels).
Addiction*
Addiction* – Addiction is an Advertising Agency with a global vision of markets and brands. A company that believes in integrated communication, where strategy and creativity play a determining role. Its approach is based on the "brand attitude" philosophy. A dynamic vision of brands which, alongside the steady work with the client, results in more effective and profitable solutions for the projects that we develop. Advertising, Design, Promotion and Naming, are some of the areas in which we have intervened and in which our know-how has been crucial. 
(*) Important – in all these partnerships, we initiate the first contact and support the accompaniment that the client wants, but we also promote a direct contact with total transparency for the client. Our objective is to provide our clients with added value without ever increasing the investment associated to our partners' projects. 

Technologies